Above The Fold:
It is often said that 'eye level is buy level' but if you have both tall and short customers it's hard to know where this 'eye level' is. Fortunately, physical height is not a variable in your internet marketing. In retail stores however, products found at eye level sell 2X more than products located above or below the eye level.
Though your webstore may be lacking racks and shelves, your customers should not have to scroll to see your web seal. Placing your seal at the bottom of your page is like hiring a skilled sniper with out providing him a rifle.
After reviewing customer feedback, we've found that our members who place their trusted seals above the fold almost always experience higher conversion than our memebers who don't. If you are serious about increasing your online sales conversion, keep your web seal above the scroll.
Instructional Video: How to display your webseals
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