• Home
• About Us
• Web Seals
• Certification
• PCI Scanning
• Why Integrity?

Trust = Conversion = Sales                  

Today's Online Shopper

 

It's no secret that online shoppers are incredibly skeptical when it comes to making purchases over the Internet. 

 

No matter how convincing the copy, how enticing the offer, how promising the guarantee, visitors have no reason to trust you or your website. Let’s face it - your visitors, prospects, and customers are on their guard. Your website is on trial, and the policy is NOT “innocent until proven guilty.”

 

As a matter of fact, most new visitors see your website as completely “unsafe until proven trustworthy.” Rightfully so, these cautious Internet users aren’t about to risk their personal and financial information falling into the wrong hands.

 

What can be done?

 

In the past, web merchants have ignored three serious consumer concerns. They are:  

 

1) Privacy    2) Security    3) Identity

 

Today, wise web merchants realize the need to build relationships of trust with consumers. As they increase trust, they inevitably increase sales.

 

Privacy

Does the website display and follow a good Privacy Policy?

 

Security

Does the website use SSL Encryption to protect sensitive data?

 

Identity

Does the website display authentic contact information for the business?

 

Now is the time 

 

Isn't it time you address these issues? That's where the Integrity Business Bureau comes in. We help you turn common consumer concerns into a competitive advantage with our trust-promoting seals.

 

By leveraging the reputation and character of the Integrity Business Bureau, our members are able to build greater trust with their customers, increase their online conversion and cultivate added lifetime customer value.

 

We want YOU to become a member of the Integrity Business Bureau.